Branding Overload and Overlord

Posted by admin on Jan 13, 2012 in Blog | 0 comments

Here is an excellent article on some of the unique challenges of branding a church. Even though it is about church branding, the main lesson can be learned by all businesses: someone needs to be the branding “overlord.” Overlord isn’t a term I’ve used to describe what I do, but it gets the point across. Every business (and church) needs someone that knows what he is doing to watch over their branding efforts, keeping everything on track so that the company (or church) effectively drives a brand. The author’s point...