Good branding isn’t just for big business.
Larger businesses have big budgets and lots of professional firepower to build and drive a strong brand image. But small businesses, with a little effort and a little budget, really can have a unique and consistent look and a compelling message for their marketing communications that will effectively build a long-term image and pay rich dividends over time.
Think about everything your small business does that customers and prospects see. If your website, brochures and other collateral, signage, advertising and promotion, and social network marketing, aren’t all working together to build equity in a strong brand, then you will have disappointing results for your investment.
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