Good Branding With The Echo Factor
A client recently commented that she liked an ad we had done because it “echoed” their business cards. At first, I thought, “What the heck does that mean?” Then it occurred to me that she had just given me a new favorite phrase to describe what I do for them as a Brand Manager. (I’ve already used it in a meeting with a prospect.) If I am doing my job, everything a client does that their customers and prospects see should be an echo of everything else…a consistent message, a consistent look, and a consistent voice. Echoes say the...
read moreBranding Overload and Overlord
Here is an excellent article on some of the unique challenges of branding a church. Even though it is about church branding, the main lesson can be learned by all businesses: someone needs to be the branding “overlord.” Overlord isn’t a term I’ve used to describe what I do, but it gets the point across. Every business (and church) needs someone that knows what he is doing to watch over their branding efforts, keeping everything on track so that the company (or church) effectively drives a brand. The author’s point...
read moreElegant WordPress Themes Have Designer’s Touch
Premium Elegant WordPress Themes are an outstanding branding solution for small business. If the look of a website is important to you, and your tastes lean toward elegant and classy, which is true for most of my clients, then Elegant WordPress Themes are great. They truly live up to their namesake. Since my primary role for my small business clients is brand development and brand management, I have always emphasized the look as well as the content of a website. Saying the right things in the context of nice design is extremely important to me...
read moreJust Another WordPress Confession
I came up through the media and advertising business believing that technical people did technical stuff and creative people did creative stuff. For example, when I was in radio, the engineers fixed things and the on air “personalities” (like me) did all the things that people could actually hear on the radio. When I made the transition to the world of advertising, the same principle, I felt, was true. Typically, the video guys were “technical” and the film people were “creative.” I confess to you that...
read moreWelcome to My Website!
I hope you will discover a brief introduction to Klinecom and what branding for small business is about, at least from my perspective. As you can see from the images of various gears on this site, I believe that all elements of marketing should be well connected, working together (like gears) to drive a strong brand. Helping small businesses discover their unique and appealing qualities and then do a more professional job of communicating a consistent message and look to customers and prospects has become a real passion of mine. But I’m...
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