Branding Overload and Overlord

Posted by admin on Jan 13, 2012 in Blog | 0 comments

Here is an excellent article on some of the unique challenges of branding a church. Even though it is about church branding, the main lesson can be learned by all businesses: someone needs to be the branding “overlord.” Overlord isn’t a term I’ve used to describe what I do, but it gets the point across. Every business (and church) needs someone that knows what he is doing to watch over their branding efforts, keeping everything on track so that the company (or church) effectively drives a brand. The author’s point is that as each department or ministry pushes its own brand, branding for the church as a whole gets lost.

I have worked with a similar phenomena in a healthcare network. Each department wanted its own logo and branding, which hurt the greater, and more important, effort of branding the organization as a whole.

It can happen to almost any company or organization. So, it’s very important for some individual to have responsibility for keeping all marketing and branding efforts pulling together.