Elegant WordPress Themes Have Designer’s Touch

Posted by admin on Nov 22, 2011 in Blog | 0 comments

Premium Elegant WordPress Themes are an outstanding branding solution for small business. If the look of a website is important to you, and your tastes lean toward elegant and classy, which is true for most of my clients, then Elegant WordPress Themes are great. They truly live up to their namesake.

Since my primary role for my small business clients is brand development and brand management, I have always emphasized the look as well as the content of a website. Saying the right things in the context of nice design is extremely important to me for any marketing communications including websites. So when I found Elegant WordPress Themes, it was love at first sight. That is, I knew that I could now do the websites I wanted to do using a premier theme.

Let me rewind just for a moment. WordPress is an awesome platform for a website. To use home construction analogy, it is the solid foundation for the home. A WordPress theme adds the walls and the rest of the structure so that you can then add the paint, flooring, and decor to make it yours. A good premiere WordPress theme is an excellent way for a non-techie to pull together an outstanding website.

A word of caution. DO NOT use a free theme. There is accountability that goes along with producing premium themes that will serve you well. Plus, technical support is usually available and is often needed.

I first learned about Elegant WordPress Themes during some online WordPress training I took through VAClassroom.com. There are some very good professional WordPress theme developers including Woo Themes, Studio Press, Elegant Themes and others. No doubt they all have their own strengths and weaknesses. Studio Press, for example, prides itself on its Genesis Framework. And, from what I can tell, it could very well be the best out there. If I become dissatisfied with Elegant Themes for some reason, or if they fail to meet a theme need that I have , Studio Press or possibly Woo Themes will most likely get my business.

The use of WordPress themes does not mean simple drag and drop site building. Be prepared to spend some time learning about WordPress and the nuances of your premium theme provider of choice. One good reason for staying with one line of WordPress themes is that all of their themes have similarities, and you will be in familiar territory for each new site, no matter the specific theme.

The major Plus of Elegant WordPress Themes is in the name.

What I really like about Elegant Themes is pretty straightforward: they are elegant. They have a designer’s touch… and that is extremely important to me, considering that I’m in the branding business and not the business of generating websites. It’s also nice that they are very reasonably priced. If you are responsible for building numerous websites, you can join Elegant Themes and access all of their themes for a very nominal yearly fee.

The weaknesses of Elegant WordPress Themes

• There are “bugs” that you will have to work out through the tech support forums. Each theme has its own forum. It would be nice if everything would go together as it should, but so far that hasn’t happened for me. You most likely will have to deal with the support group to get the site to do everything its supposed to do.
• You will still have to modify some code to get everything exactly the way you want it. My biggest pet peeve is that I have to change the footer code to change the footer information. I wish they had a user friendly way to do that on their Professional Theme Options panel. It would be a welcome upgrade because everyone wants to change the footer. Good news is that the support people are cool and very helpful.

So far, the strengths far outweigh the minor problems. Elegant WordPress Themes are not for everyone or every project. But for most small businesses that want a certain measure of elegance in their branding, they will be very hard to beat.